Chai Pani Restaurant Group Announces Online Release of Their Film “Cutting Chai” The restaurant group premieres a self-produced culinary series
ATLANTA & ASHEVILLE (February 14, 2017) – This morning, two-time James Beard Award nominee chef Meherwan Irani and the Chai Pani Group creative team officially debuted the online release of the first three episodes of their culinary film, “Cutting Chai.” First premiered in March of 2016 at Ponce City Market in Atlanta, and followed by a September screening in Asheville, “Cutting Chai” gives viewers a raw glimpse into Indian culture. The series illustrates how family roots, street carts, and chai stands align to create tradition through food.
The film was created and produced in-house by chef Irani and Chai Pani Brand Director Michael Files. Files shot and directed the film with his brother Daniel Files, who also served as editor. Featuring intimate footage of Irani taking his young chefs, Daniel Peach and James Grogan, on a culinary journey through India, they visit 10 cities in 10 days. A vivid glimpse into the vast world of Indian street food, the film reveals colorful insight into the initial inspiration for Irani’s successful Atlanta and Asheville concepts.
Episodes one through three are now available to watch on Chai Pani’s YouTube Channel, Chai Pani Channel, as well as at the official Cutting Chai website, Cutting Chai Movie.
In addition to the first three episodes, the documentary is confirmed to release its final seven segments on the following dates:
• Tuesday, March 14 – Episodes 4-6 • Tuesday, April 11 – Episodes 7-10
“Cutting Chai” is going on the road with showings confirmed in Oxford, Mississippi, and Mexico City, Mexico with more dates to follow.
Files and Irani have divulged that this is just the beginning of even more Cutting Chai to come. Several other online culinary series are in production from the group, including a cocktail series from MG Road and a cooking series with Irani. All will have their debut on the group’s YouTube channel, Chai Pani Channel.
Praise for Cutting Chai
"The rich and textured food culture of India gets the close-up it deserves in this remarkable film. And it's a great reminder that the Chai Pani dudes, who operate some of the most exciting restaurants in America, walk the walk." -- Matt Rodbard, Editor-in-Chief of TASTE
“Meherwan Irani’s excursions into the universe of Indian street food with his staff from Chai Pani his lauded restaurant in Asheville, NC, will leave you salivating and jealous. As an added bonus you will also be seeing India in a completely new and refreshing way, in the company of 3 good-humored young chefs.” -- Peter Coyote, actor/writer
"We’ve all seen chefs explore their roots on television before, but this is a dizzying new array of flavors and dishes for us food lovers weaned on whiskey and country ham. May these manic, ever-curious tour guides inspire up-and-coming chefs the way they’ve inspired my nagging desire for a perfect cup of chai." -- Jed Portman, Garden & Gun Magazine
About Chai Pani Created by husband and wife team Meherwan and Molly Irani and first introduced in Asheville, N.C. in 2009, Chai Pani does away with traditionally formal Indian dining and delivers a menu and atmosphere as diverse as the country’s own culture. Featured in The New York Times, GQ, New York magazine, Food and Wine magazine, and on Fox News, Chai Pani has changed the preconceived notions that most Americans have about Indian food with a variety of authentic menu options ranging from chaat (small plates) and sandwiches to uttapam (Indian crepes), thalis (home style entrees), desserts, beverages, and unique cocktails. A second Chai Pani location opened in Decatur, Ga. in March 2013. In addition to Chai Pani, two-time James Beard Award nominee Meherwan Irani also opened Buxton Hall in Asheville, N.C., a lauded concept focusing on whole-hog, wood-fired barbecue, as well as Botiwalla, an Indian street-food concept located in Atlanta’s Ponce City Market development.
MEDIA CONTACT: Phase 3 Marketing and Communications Julia Baker/Natalie Earwood Julia.Baker@phase3mc.com Natalie.Earwood@phase3mc.com