To be a catalyst for a thriving, vibrant and livable downtown, nationally recognized for its diverse local businesses and authentic culture and known for being welcoming, accessible, clean, safe and environmentally conscious.


The Asheville Downtown Association is a leader and advocate for the vitality of downtown.


  • We generate fun and believe that it instills passion for and commitment to our vision.
  • We value collaboration because through connection with other groups, we expand collective intelligence, develop solutions, increase buy-in and catalyze changes of which we alone are not capable.  
  • We value engagement and believe that it is key to creating a responsive, proactive and connected community.
  • We value integrity and inclusivity; they are at the core of all we do.


The following strategic directions will guide the ADA’s work:

  1. Strengthen Organizational Infrastructure – ADA has the appropriate, sustainable structure to enable the organization to fully carry out its Vision and Mission
  2. Diversify Funding Sources and Revenue – Double non-event income
  3. Build Advocacy Efforts and Relationships – Be a leading voice for downtown and influence direction, budget and policy decisions with appropriate governmental entities and stakeholder groups
  4. Develop Effective Events – Events are run in a way that provides benefit to the community and ADA’s bottom line
  5. Communicate Strategically – ADA is known in the community as an essential organization for the vitality of downtown

Read our full strategic plan here.

Created in 1987, the Asheville Downtown Association is a non-profit organization committed to the preservation and improvement of the central business district. Through programs and annual objectives, the association works to make Downtown Asheville the center of commerce, culture, government and leisure.

Together, the Asheville Downtown Association board and members support the vitality of downtown through public advocacy, political involvement and community events. Membership is open to any person or organization interested in supporting the downtown community. Members reflect a wide variety of residents, property owners, business professionals, retailers and restaurants. The Asheville Downtown Association produces a number of major events in downtown including: Easter on the Green, Downtown After 5, Asheville Oktoberfest, the Pritchard Park Cultural Arts summer series as well as the Asheville Holiday Parade and JingleFest.

The Asheville Downtown Association is a 501(c)(6) and The Asheville Downtown Association Foundation is a 501(c)(3).

Our Board of Directors

Executive Committee
Tommy Dennison, President (Asheville Area Chamber of Commerce)
Bill Durr, Vice President (Ward & Smith)
Rachelle Sorensen-Cox, Secretary (Asheville Rides Transit)
Sage Turner, Treasurer (French Broad Food Coop)
Tobias Weas, Past President  (Wicked Weed Brewing)

Board of Directors
Marsha Almodovar (Leaf Global Arts)
John Fleer (Rhurbarb & The Rhu)
Rick Fornoff (Message Clarity)
Dana Frankel, non-voting (City of Asheville)
Clair Greear (Catawba Brewing)
Ashleigh Hardes (Lexington Glassworks)
Craig Jeffries (Downtown Resident)
Bryant Korzeniewski (NOAA)
Beth Lane (McGuire Wood & Bissette)
David McCartney (Kimpton Hotel Arras)
Anna Priest (Mountain BizWorks)
Justin Rabuck (Horse + Hero)
Cate Ryba (Urban 3)
Seay Stephens (Sustainable Designs)
Marla Tambellini, non-voting (Explore Asheville Convention & Visitors Bureau)
Reade Walker (BorgWarner)
Melissa Ward (Rustic Grape Wine Bar)
Derek Weekley (Coldwell Banker-King)

Board meetings are held the 2nd Wednesday of the month at noon and are open to the public. Please contact the office at (828) 251-9973 for more information.

Meghan Rogers, Executive Director
Yvonne Cook-Riley, Logistics Manager
Jeff Whitworth, Talent Buyer
Interested in sponsoring the Asheville Downtown Association events and program? Contact us.