Winter in Downtown

Winter in Downtown

Festive events, holiday lights, Winter Windows + more all across Downtown Asheville this holiday season!

As the days grow shorter and the air turns crisp, Downtown Asheville transforms into a magical winter wonderland. Designed to bring vibrancy to our community during the slower season, Winter in Downtown features dazzling holiday lights in Pritchard Park and Pack Square Plaza, illuminating these iconic public spaces. Stay connected with all the exciting winter events and activations through our dedicated events calendar, showcasing festive happenings, local business specials, and family-friendly activities. Embrace the warmth of the season in the heart of Asheville!

November 23 - January 31

November 23 - January 31

Holiday
Events

Featured
Holiday Jamboree presented by Bojangles
Nov 23
Holiday Jamboree presented by Bojangles

Join us for a festive celebration of Asheville at the Holiday Jamboree on Saturday, November 23, from 11am to 3pm at Pack Square Park. Enjoy live performances from your favorite local bands, school groups, and more. Take free photos with Santa, indulge in delicious offerings from food trucks, shop the holiday market (open until 5pm), and much more! It’s the perfect way to kick off the holiday season and celebrate our community.

Spicer Greene Tree Lighting
Nov 23
Spicer Greene Tree Lighting

Spicer Greene Jewelers invites you to kick off the holiday season with us at our Holiday Tree Lighting! This festive evening promises to be filled with joy and warmth for the entire family. Party starts indoors, then moves outside to light up our tree.

Small Business Weekend
Nov 29
Small Business Weekend

Support local and shop small this holiday season during Small Business Weekend in Downtown Asheville, November 29 - December 1. Enjoy special deals, pop-up vendors, restaurant specials, and more all weekend long throughout downtown. It’s the perfect opportunity to find unique gifts while supporting Asheville’s small businesses. And don’t forget to vote for your favorite Winter Window as you explore!

Grove Arcade Tree Lighting
Nov 30
Grove Arcade Tree Lighting

Mark your calendars and get ready to experience the holidays like never before at the Grove Arcade!

The Grove Arcade Tree Lighting Block Party is happening on Saturday, November 30 from 4-9pm on Page Avenue. This will be a free holiday extravaganza that you won't want to miss!

Late Night Asheville
Dec 12
Late Night Asheville

Get ready to turn up the holiday charm! Late Night Asheville is here to bring the festive spirit downtown after dark. We're inviting all businesses to help us light up the town with holiday cheer, encouraging folks to shop local during the season's most magical hours.

Join us in decorating Downtown for the holidays by participating in our Winter Windows Display Contest for local businesses!

Winter Lights

We’re thrilled to announce that holiday lights will transform Pritchard Park and Pack Square Plaza into glowing winter wonderlands! These festive displays will be up throughout the winter months, making our downtown spaces feel magical and inviting during the holiday season. Whether you’re shopping, dining, or just enjoying a stroll through downtown, the twinkling lights will add a touch of warmth to your experience.

A heartfelt thank you to our incredible partners for helping bring this festive vision to life. Your support makes this magical experience possible for our community to enjoy.

WHERE TO SEE THE LIGHTS

Pritchard Park
November 11 - January 31

Pack Square Plaza
November 18 - January 31

Grove Arcade
November 30 - January 31

Thank you to our Winter Lights Partners!

  • Beaumont Street, LLC

  • Trina Mullen Foundation